Based in Dar-es-Salaam, I've been on this design journey for a minute now—helping startups find their groove, building apps that actually work offline, and making government portals less painful. My secret sauce? I ask a lot of questions and listen even more. 🎶
My whole vibe is asking "why?" until it clicks. No trend-chasing, no copying what's hot. Just real conversations with real people, then building solutions that feel so natural you forget you're using an app. That's the goal, always. 🎯
Before anything else, I hang back and observe. Watch how people actually use stuff. Ask the right questions. Understand their world.
Fancy animations and trendy gradients are cool, but only if they solve something. Every pixel gotta earn its spot.
Slow internet? Budget phones? That's not a problem—it's a creative challenge. Constraints spark the best ideas. 💡
My professional journey in design
Waka Payments • Dar es Salaam, Tanzania
I've spearheaded the creation of captivating digital experiences, driving innovation in UX/UI design.
Tanzania Communications Regulatory Authority • Dar es Salaam, Tanzania
I led the redesign of various platforms, involving enhancing user experience and interface design for optimal functionality and aesthetics.
NEUROTECH AFRICA • Dar es Salaam, Tanzania
I've crafted intuitive UIs for version 2 of Sarufi, shop, wallet, and the website, as well as version 1 of SarufiPlayground. My role involves blending user experience expertise with a creative touch, fostering team motivation, and integrating elements of artificial intelligence into design solutions.
Django Girls • Mjini Mgaharibi, Zanzibar
I trained girls from SUZA University and various parts of Tanzania and the world in utilizing the Django framework through hands-on sessions based on the Django Girls tutorial.
Check out my portfolio of UX/UI design projects, featuring mobile apps, web applications, and design systems built for clients across East Africa.
View my portfolio
